{"id":3643,"date":"2017-11-11T15:43:21","date_gmt":"2017-11-11T20:43:21","guid":{"rendered":"http:\/\/tedsponsorship.com\/?page_id=3643"},"modified":"2018-10-22T15:05:53","modified_gmt":"2018-10-22T20:05:53","slug":"chl-case-study-2","status":"publish","type":"page","link":"http:\/\/tedsponsorship.com\/fr\/chl-case-study-2\/","title":{"rendered":"CHL"},"content":{"rendered":"<p><section  class=\"content-section full-width is-fluid cover custom-padding no-margin content-section-69eb3d36a99ac\" data-background=http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/chl_cs_header4-1.jpg><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-center\" style=\"color:#ffffff;\"><p style=\"text-align: center\">\u00c9tude de cas<\/p>\n<h1 style=\"text-align: center;color: #fff;font-size: 50px\">Ligue canadienne de hockey<\/h1>\n<\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding custom-margin content-section-69eb3d36aa28c\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-Right\" style=\"font-size:11px;\"><p><a href=\"http:\/\/tedsponsorship.com\/#results\">&lt; Retour aux r\u00e9sultats<\/a><\/p>\n<\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding no-margin content-section-69eb3d36aa6fb\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-6\"><div class=\"section-text text-block align-left\" ><h3>D\u00e9fi<\/h3>\n<p>La Ligue canadienne de hockey (LCH) est une propri\u00e9t\u00e9 qui doit habilement prot\u00e9ger et d\u00e9fendre sa position dans un monde o\u00f9 la Ligue nationale de hockey (LNH) occupe une place de plus en plus importante dans la vie et le c\u0153ur des Canadiens. Suite \u00e0 la cr\u00e9ation d\u2019une nouvelle \u00e9quipe canadienne (Winnipeg) et \u00e0 cause de la port\u00e9e m\u00e9diatique croissante de ses matchs \u00e0 la t\u00e9l\u00e9vision (RDS\/TVA sports et CBC\/SN\/TSN), la capacit\u00e9 d\u2019attirer des annonceurs d\u2019envergure n\u2019a jamais \u00e9t\u00e9 aussi difficile pour la LCH qu\u2019\u00e0 ce jour. C\u2019est dans ce contexte que TED Sponsorship a \u00e9t\u00e9 mandat\u00e9 afin d\u2019aller d\u00e9nicher de nouveaux commanditaires nationaux.<\/p>\n<h3>Strat\u00e9gie<\/h3>\n<p>TED a d\u00e9velopp\u00e9 une vision strat\u00e9gique o\u00f9 les dollars investis par les annonceurs devraient n\u00e9cessairement \u00eatre utilis\u00e9s pour:<\/p>\n<ul>\n<li>Livrer un ROI\/ROO mesurable \u00e0 l\u2019investisseur \u00e0 travers des initiatives engageantes;<\/li>\n<li>Avec les fonds, offrir \u00e0 la propri\u00e9t\u00e9 l\u2019opportunit\u00e9 de d\u00e9velopper des initiatives qui lui donneront de l\u2019\u00e9quit\u00e9;<\/li>\n<li>D\u00e9velopper de nouvelles plateformes pour engager les fans;<\/li>\n<li>Positionner l\u2019investisseur et la propri\u00e9t\u00e9 comme partenaires corporatifs contribuant activement \u00e0 une cause sociale et durable.<\/li>\n<\/ul>\n<\/div><div class=\"section-text text-block \" ><h3>Solutions<\/h3>\n<p>TED Sponsorship a strat\u00e9giquement approch\u00e9 de nouveaux commanditaires, en leur proposant des plans de partenariats qui cr\u00e9ent de la valeur pour tous les intervenants. Ces plans prennent toujours en compte les programmes d\u2019engagement des fans, la visibilit\u00e9 de la marque et l\u2019impact social aupr\u00e8s des jeunes joueurs de hockey.<\/p>\n<\/div><\/div><div class=\"wpb_column col-md-6\"><div  class=\"full-block align-right\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/chl_cs_1.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-right\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/chl_cs_2a.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-right\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/chl_cs_4-1.jpg\"  alt=\"\" title=\"\" \/><\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding no-margin content-section-69eb3d36ac7da\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-4\"><div  class=\"full-block align-center\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/chl_cs_3.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-center\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/chl_cs_4.jpg\"  alt=\"\" title=\"\" \/><\/div><\/div><div class=\"wpb_column col-md-8\"><div class=\"section-text text-block \" ><h3>R\u00e9sultats<\/h3>\n<p>En moins de cinq ans, TED Sponsorship a g\u00e9n\u00e9r\u00e9 plus de 11.5 millions de dollars en revenus de commandites pour la LCH. En 2017, ces revenus continuent d\u2019augmenter et d\u00e9passeront bient\u00f4t les 4.5 millions de dollars.<\/p>\n<p>Aujourd\u2019hui, plus de 1300 jeunes joueurs de hockey habitant en maison d\u2019accueil sont soutenus par divers programmes et profitent de bourses d\u2019\u00e9tudes, notamment gr\u00e2ce \u00e0 ces revenus.<\/p>\n<\/div><section  class=\"content-section full-width with-col cover no-padding custom-margin content-section-69eb3d36ae2f7\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-4\"><div  class=\"benefit-item text-center\"><div class=\"benefit-icon\" ><i class=\"fa fa-bar-chart\"><\/i><\/div><h3 class=\"benefit-title font-alt\" >Propri\u00e9t\u00e9<\/h3><div class=\"benefits-descr\" style=\"color:#000000;\"><\/p>\n<p style=\"text-align: center\"><strong>$ +11.5M<\/strong><br \/>\nRevenus de commandites en 5 ans.<\/p>\n<p><\/div><\/div><\/div><div class=\"wpb_column col-md-4\"><div  class=\"benefit-item text-center\"><div class=\"benefit-icon\" ><i class=\"fa fa-bullseye\"><\/i><\/div><h3 class=\"benefit-title font-alt\" >Commanditaires<\/h3><div class=\"benefits-descr\" style=\"color:#000000;\"><\/p>\n<p style=\"text-align: center\"><strong>9M+<\/strong><br \/>\nBassin de fans de hockey.<\/p>\n<p><\/div><\/div><\/div><div class=\"wpb_column col-md-4\"><div  class=\"benefit-item text-center\"><div class=\"benefit-icon\" ><i class=\"fa fa-group\"><\/i><\/div><h3 class=\"benefit-title font-alt\" >Communaut\u00e9<\/h3><div class=\"benefits-descr\" style=\"color:#000000;\"><\/p>\n<p style=\"text-align: center\"><strong>1,300+<\/strong><br \/>\nJoueurs de hockey soutenus.<\/p>\n<p><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover custom-padding no-margin content-section-69eb3d36af2bb\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-Right\" style=\"font-size:11px;\"><p><a href=\"http:\/\/tedsponsorship.com\/#results\">&lt; Retour aux r\u00e9sultats<\/a><\/p>\n<\/div><\/div><\/div><\/section><\/p>","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Ligue canadienne de hockey &lt; Retour aux r\u00e9sultats D\u00e9fi La Ligue canadienne de hockey (LCH) est une propri\u00e9t\u00e9 qui doit habilement prot\u00e9ger et d\u00e9fendre sa position dans un monde o\u00f9 la Ligue nationale de hockey (LNH) occupe une place de plus en plus importante dans la vie et le c\u0153ur des Canadiens.","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3643"}],"collection":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/comments?post=3643"}],"version-history":[{"count":15,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3643\/revisions"}],"predecessor-version":[{"id":4085,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3643\/revisions\/4085"}],"wp:attachment":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/media?parent=3643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}