{"id":3631,"date":"2017-11-11T14:34:18","date_gmt":"2017-11-11T19:34:18","guid":{"rendered":"http:\/\/tedsponsorship.com\/?page_id=3631"},"modified":"2018-06-29T07:49:15","modified_gmt":"2018-06-29T12:49:15","slug":"sherwin-williams-case-study","status":"publish","type":"page","link":"http:\/\/tedsponsorship.com\/fr\/sherwin-williams-case-study\/","title":{"rendered":"Sherwin-Williams"},"content":{"rendered":"<p><section  class=\"content-section full-width is-fluid cover custom-padding no-margin content-section-69ddf6afad685\" data-background=http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/sherwin_cs_header.jpg><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-center\" style=\"color:#000000;\"><p style=\"text-align: center\">\u00c9tude de cas<\/p>\n<h1 style=\"text-align: center;font-size: 50px\">SHERWIN-WILLIAMS<\/h1>\n<\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding custom-margin content-section-69ddf6afadcd6\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-Right\" style=\"font-size:11px;\"><p><a href=\"http:\/\/tedsponsorship.com\/#results\">&lt; Retour aux r\u00e9sultats<\/a><\/p>\n<\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding no-margin content-section-69ddf6afae0c2\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-6\"><div class=\"section-text text-block align-left\" ><h3>D\u00e9fis<\/h3>\n<p>Sherwin-Williams visait \u00e0 accro\u00eetre la pertinence de sa marque aupr\u00e8s du public qu\u00e9b\u00e9cois. Pour ce faire, TED Sponsorship a voulu mettre en valeur l\u2019expertise de Sherwin-Williams \u00e0 travers des initiatives communautaires et d\u00e9montrer comment les projets de peinture peuvent affecter positivement la vie des gens. L\u2019objectif de TED Sponsorship \u00e9tait de cr\u00e9er une histoire authentique qui serait ensuite partag\u00e9e par les m\u00e9dias et qui toucherait le c\u0153ur du public cible.<\/p>\n<h3>Strat\u00e9gie<\/h3>\n<ul>\n<li>Mettre en \u0153uvre l\u2019expertise en peinture de Sherwin-Williams dans les communaut\u00e9s afin de r\u00e9aliser plusieurs projets int\u00e9ressants.<\/li>\n<li>Impliquer le public cible qu\u00e9b\u00e9cois en leur demandant: \u00abQuelle couleur pourrait changer votre vie ou celle de vos proches?\u00bb<\/li>\n<li>R\u00e9aliser plusieurs projets de peinture gr\u00e2ce au talent des employ\u00e9s de Sherwin-Williams et cr\u00e9er une histoire captivante sur l\u2019implication sociale de l\u2019entreprise.<\/li>\n<\/ul>\n<\/div><div class=\"section-text text-block \" ><h3>Solutions<\/h3>\n<p>Sherwin-Williams a attir\u00e9 un grand nombre de visiteurs sur le microsite de la campagne et a re\u00e7u de nombreuses soumissions de projets, gr\u00e2ce \u00e0 l\u2019int\u00e9r\u00eat qu\u2019il a suscit\u00e9 aupr\u00e8s des m\u00e9dias qu\u00e9b\u00e9cois et \u00e0 la promotion de son contenu sur les m\u00e9dias sociaux.<\/p>\n<p>Cinq projets communautaires ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s pour une intervention. L\u2019\u00e9cole secondaire Jean-Claude Crevier, qui accueille des \u00e9l\u00e8ves autistes, affiche aujourd\u2019hui de nouvelles couleurs sur ses murs d\u2019\u00e9cole, cr\u00e9ant ainsi un environnement plus accueillant et apaisant pour les \u00e9l\u00e8ves. L\u2019\u00e9quipe de Sherwin-Williams a aussi visit\u00e9 Westmount Music Therapy qui avait grandement besoin de r\u00e9nover leurs locaux apr\u00e8s avoir subi des dommages suite \u00e0 un d\u00e9g\u00e2t d\u2019eau. Ils offrent maintenant des services de th\u00e9rapie aux enfants autistes dans un local fra\u00eechement peintur\u00e9.<\/p>\n<\/div><\/div><div class=\"wpb_column col-md-6\"><div  class=\"full-block align-right\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/sherwin_williams_cs5.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-right\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/sherwin_williams_cs4.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-right\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/sherwin_williams_cs1.jpg\"  alt=\"\" title=\"\" \/><\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding no-margin content-section-69ddf6afafd41\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-4\"><div  class=\"full-block align-left\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/sherwin_williams_cs6.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-left\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/sherwin_williams_cs2.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-left\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/sherwin_williams_cs3.jpg\"  alt=\"\" title=\"\" \/><\/div><\/div><div class=\"wpb_column col-md-8\"><div class=\"section-text text-block \" ><h3>R\u00e9sultats<\/h3>\n<p>La campagne a touch\u00e9 le c\u0153ur et l\u2019esprit de milliers de Qu\u00e9b\u00e9cois, contribuant ainsi \u00e0 am\u00e9liorer l\u2019image de marque de Sherwin-Williams.<\/p>\n<p>Cette petite campagne a livr\u00e9 des r\u00e9sultats au-del\u00e0 des objectifs et des attentes de Sherwin-Williams.<\/p>\n<\/div><section  class=\"content-section full-width with-col cover no-padding custom-margin content-section-69ddf6afb19ba\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-6\"><div  class=\"benefit-item text-center\"><div class=\"benefit-icon\" ><i class=\"fa fa-bullseye\"><\/i><\/div><h3 class=\"benefit-title font-alt\" >Marque<\/h3><div class=\"benefits-descr\" style=\"color:#000000;\"><\/p>\n<p style=\"text-align: center\"><strong>175K<\/strong><br \/>\nPort\u00e9e cibl\u00e9e sur Facebook<br \/>\n<strong>+1,250<\/strong><br \/>\nNouveaux fans Facebook<\/p>\n<p><\/div><\/div><\/div><div class=\"wpb_column col-md-6\"><div  class=\"benefit-item text-center\"><div class=\"benefit-icon\" ><i class=\"fa fa-paint-brush\"><\/i><\/div><h3 class=\"benefit-title font-alt\" >Communaut\u00e9<\/h3><div class=\"benefits-descr\" style=\"color:#000000;\"><\/p>\n<p style=\"text-align: center\"><strong>5<\/strong><br \/>\nProjets de peinture compl\u00e9t\u00e9s.<br \/>\n<strong>150<\/strong><br \/>\nProjets soumis.<\/p>\n<p><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover custom-padding no-margin content-section-69ddf6afb23d9\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-Right\" style=\"font-size:11px;\"><p><a href=\"http:\/\/tedsponsorship.com\/#results\">&lt; Retour aux r\u00e9sultats<\/a><\/p>\n<\/div><\/div><\/div><\/section><\/p>","protected":false},"excerpt":{"rendered":"\u00c9tude de cas SHERWIN-WILLIAMS &lt; Retour aux r\u00e9sultats D\u00e9fis Sherwin-Williams visait \u00e0 accro\u00eetre la pertinence de sa marque aupr\u00e8s du public qu\u00e9b\u00e9cois. Pour ce faire, TED Sponsorship a voulu mettre en valeur l\u2019expertise de Sherwin-Williams \u00e0 travers des initiatives communautaires et d\u00e9montrer comment les projets de peinture peuvent affecter positivement la vie des gens. L\u2019objectif","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3631"}],"collection":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/comments?post=3631"}],"version-history":[{"count":7,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3631\/revisions"}],"predecessor-version":[{"id":4076,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3631\/revisions\/4076"}],"wp:attachment":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/media?parent=3631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}