{"id":3567,"date":"2017-11-10T11:12:56","date_gmt":"2017-11-10T16:12:56","guid":{"rendered":"http:\/\/tedsponsorship.com\/?page_id=3567"},"modified":"2017-11-20T13:13:14","modified_gmt":"2017-11-20T18:13:14","slug":"bixi-case-study","status":"publish","type":"page","link":"http:\/\/tedsponsorship.com\/fr\/bixi-case-study\/","title":{"rendered":"BIXI-Manuvie"},"content":{"rendered":"<p><section  class=\"content-section full-width is-fluid cover custom-padding no-margin content-section-69e73df090330\" data-background=http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/bixi_cs_header4-1.jpg><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-center\" style=\"color:#ffffff;\"><p style=\"text-align: center\">\u00c9tude de cas<\/p>\n<h1 style=\"text-align: center;color: #fff;font-size: 50px\">BIXI + MANUVIE<\/h1>\n<\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding custom-margin content-section-69e73df090960\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-Right\" style=\"font-size:11px;\"><p><a href=\"http:\/\/tedsponsorship.com\/#results\">&lt; Retour aux r\u00e9sultats<\/a><\/p>\n<\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding no-margin content-section-69e73df090d01\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-6\"><div class=\"section-text text-block align-left\" ><h3>Contexte<\/h3>\n<p>BIXI Montr\u00e9al est un organisme \u00e0 but non lucratif cr\u00e9\u00e9 en 2014 par la Ville de Montr\u00e9al dans l\u2019objectif de g\u00e9rer son syst\u00e8me de v\u00e9lopartage. Le r\u00e9seau BIXI compte actuellement 6 250 v\u00e9los r\u00e9partis dans 540 stations \u00e0 travers Montr\u00e9al, Westmount et Longueuil. BIXI est un excellent moyen de faire le tour de la ville o\u00f9 vous le voulez, quand bon vous semble.<\/p>\n<h3>D\u00e9fi<\/h3>\n<p>Suite \u00e0 sa restructuration en 2014, BIXI avait besoin de relancer sa plateforme de marque et de commandite.<\/p>\n<h3>Strat\u00e9gie<\/h3>\n<ul>\n<li>D\u00e9finir une approche par laquelle le cycliste serait le premier \u00e0 b\u00e9n\u00e9ficier du partenariat.<\/li>\n<li>Faire de BIXI Montr\u00e9al une propri\u00e9t\u00e9 importante et passionnante pour les annonceurs.<\/li>\n<li>Augmenter l\u2019\u00e9quit\u00e9 de la marque BIXI Montr\u00e9al en tant que propri\u00e9t\u00e9 de commandite.<\/li>\n<li>Int\u00e9grer des programmes d\u2019engagement client pour g\u00e9n\u00e9rer des revenus suppl\u00e9mentaires, allant au-del\u00e0 de l\u2019accord de visibilit\u00e9 de la marque.<\/li>\n<li>Positionner le commanditaire comme \u00e9tant un partenaire essentiel dans la continuit\u00e9 d\u2019un service que les Montr\u00e9alais appr\u00e9cient beaucoup.<\/li>\n<\/ul>\n<\/div><div class=\"section-text text-block \" ><h3>Solutions<\/h3>\n<p>TED Sponsorship a \u00e9labor\u00e9 et conclu un partenariat id\u00e9al avec Manuvie, un fournisseur de solutions d\u2019assurances et de placements pour les particuliers et les organisations.<\/p>\n<p>Manuvie appuie des initiatives qui favorisent la sant\u00e9 et le bien-\u00eatre. Ceci fonde les bases d\u2019une commandite solide, bas\u00e9e sur des valeurs communes.<\/p>\n<p>De plus, l\u2019entreprise a contribu\u00e9 \u00e0 promouvoir la sant\u00e9 des utilisateurs de BIXI en finan\u00e7ant 1 000 v\u00e9los suppl\u00e9mentaires dans la ville, augmentant ainsi le nombre d\u2019usagers.<\/p>\n<\/div><\/div><div class=\"wpb_column col-md-6\"><div  class=\"full-block align-right\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/bixi_cs_1.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-right\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/bixi_cs_2-1.jpg\"  alt=\"\" title=\"\" \/><\/div><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover no-padding no-margin content-section-69e73df092566\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-4\"><div  class=\"full-block align-left\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/bixi_cs_3.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-left\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/bixi_cs_4.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-left\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/bixi_cs_10.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-left\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/bixi_cs_7.jpg\"  alt=\"\" title=\"\" \/><\/div><div  class=\"full-block align-left\" ><img src=\"http:\/\/tedsponsorship.com\/wp-content\/uploads\/2017\/11\/bixi_cs_11.jpg\"  alt=\"\" title=\"\" \/><\/div><\/div><div class=\"wpb_column col-md-8\"><div class=\"section-text text-block \" ><h3><\/h3>\n<h3>Engagement<\/h3>\n<p>Le programme Dimanches Gratuits a \u00e9t\u00e9 lanc\u00e9 pour inciter des nouveaux utilisateurs \u00e0 adopter BIXI comme moyen pratique et sain de se d\u00e9placer en ville. Pr\u00e9sent\u00e9e par Manuvie, cette initiative a permis \u00e0 l\u2019annonceur de se positionner comme promoteur d\u2019un mode de vie actif.<\/p>\n<p>Les Valets Manuvie ont \u00e9galement \u00e9t\u00e9 d\u00e9ploy\u00e9s \u00e0 travers la ville et lors d\u2019\u00e9v\u00e8nements cibl\u00e9s pour aider avec l\u2019organisation des v\u00e9los et interagir avec les nouveaux utilisateurs de BIXI.<\/p>\n<\/div><div class=\"section-text text-block \" ><p>Lors des c\u00e9l\u00e9brations du 375e de Montr\u00e9al, la campagne Montr\u00e9al, BIXI et moi, pr\u00e9sent\u00e9e par Manuvie, invitait le public \u00e0 concevoir leur propre design de v\u00e9los BIXI \u00e0 l\u2019aide d\u2019une plateforme digitale.<\/p>\n<p>375 designs de v\u00e9los BIXI ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s, produits et d\u00e9voil\u00e9s lors d\u2019un \u00e9v\u00e8nement important, anim\u00e9 par le maire de Montr\u00e9al et le PDG de Manuvie.<\/p>\n<\/div><div class=\"section-text text-block \" ><h3>R\u00e9sultats<\/h3>\n<p>La plateforme de commandite BIXI \u2013 Manuvie a soutenu la croissance continue de l\u2019organisation et a g\u00e9n\u00e9r\u00e9 de la valeur importante pour toutes les parties prenantes.<\/p>\n<\/div><section  class=\"content-section full-width with-col cover no-padding custom-margin content-section-69e73df09c440\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-4\"><div  class=\"benefit-item text-center\"><div class=\"benefit-icon\" ><i class=\"fa fa-bar-chart\"><\/i><\/div><h3 class=\"benefit-title font-alt\" >Propri\u00e9t\u00e9<\/h3><div class=\"benefits-descr\" style=\"color:#000000;\"><\/p>\n<p style=\"text-align: center\">Augmentation de<br \/>\n<strong>300%<\/strong><br \/>\ndes revenus de commandite.<\/p>\n<p><\/div><\/div><\/div><div class=\"wpb_column col-md-4\"><div  class=\"benefit-item text-center\"><div class=\"benefit-icon\" ><i class=\"fa fa-bullseye\"><\/i><\/div><h3 class=\"benefit-title font-alt\" >Commanditaire<\/h3><div class=\"benefits-descr\" style=\"color:#000000;\"><\/p>\n<p style=\"text-align: center\"><strong>2 milliards<\/strong><br \/>\nImpressions m\u00e9diatiques.<br \/>\n<strong>250 000<\/strong><br \/>\ninteractions.<\/p>\n<p><\/div><\/div><\/div><div class=\"wpb_column col-md-4\"><div  class=\"benefit-item text-center\"><div class=\"benefit-icon\" ><i class=\"fa fa-bicycle\"><\/i><\/div><h3 class=\"benefit-title font-alt\" >Communaut\u00e9<\/h3><div class=\"benefits-descr\" style=\"color:#000000;\"><\/p>\n<p style=\"text-align: center\"><strong>80%<\/strong><br \/>\nHausse d\u2019usagers occasionnels depuis 2015.<br \/>\n<strong>5 750+<\/strong><br \/>\nParticipants \u00e0 la campagne du 375e.<\/p>\n<p><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/section><section  class=\"content-section full-width with-col cover custom-padding no-margin content-section-69e73df09d7a9\"><div class=\"row vc_row-fluid\"><div class=\"wpb_column col-md-12\"><div class=\"section-text text-block align-Right\" style=\"font-size:11px;\"><p><a href=\"http:\/\/tedsponsorship.com\/#results\">&lt; Retour aux r\u00e9sultats<\/a><\/p>\n<\/div><\/div><\/div><\/section><\/p>","protected":false},"excerpt":{"rendered":"\u00c9tude de cas BIXI + MANUVIE &lt; Retour aux r\u00e9sultats Contexte BIXI Montr\u00e9al est un organisme \u00e0 but non lucratif cr\u00e9\u00e9 en 2014 par la Ville de Montr\u00e9al dans l\u2019objectif de g\u00e9rer son syst\u00e8me de v\u00e9lopartage. Le r\u00e9seau BIXI compte actuellement 6 250 v\u00e9los r\u00e9partis dans 540 stations \u00e0 travers Montr\u00e9al, Westmount et Longueuil. BIXI","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3567"}],"collection":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/comments?post=3567"}],"version-history":[{"count":48,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3567\/revisions"}],"predecessor-version":[{"id":3869,"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/pages\/3567\/revisions\/3869"}],"wp:attachment":[{"href":"http:\/\/tedsponsorship.com\/fr\/wp-json\/wp\/v2\/media?parent=3567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}